Today, Purple offers a wider range of mattress products through their original Purple Mattress and their newer Purple 2, Purple 3, and Purple 4 models. And while this may seem like a lot, mattresses offering similar features often go for 3-5 times the price. Most sizes of the original Purple mattress sell for around $1,000. Purple also occupies a unique price point. Purple mattresses are lauded for their lack of toxicity, anti-allergenic properties, temperature regulation, pressure-releasing comfort, motion transfer, and moisture prevention properties. And while no single mattress type will work for all sleepers, Purple mattresses check many of the boxes for discerning shoppers today. Purple Mattresses are easy to identify through their slick design or through touch due to their unique purple-colored “Comfort Grid.” This trademarked “Hyper-Elastic Polymer” product is the result of over 20 years of sleep research. Purple is one of the most beloved and easily identifiable mattress companies in the “mattress-in-a-box” space.
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